Big audiences. Better data. Proven results.
The new standard for sports marketing
The BTCC is Britain's premier Motorsport Championship, an exciting, good value national platform combining mass free to air reach with a passionate, highly engaged fanbase. At its sharp end is Tom Ingram, two-time BTCC champion, race winner and one of the championship's most recognisable and popular drivers.
CLUB80 is a fan club channel delivered as part of sponsorship with Tom Ingram in the BTCC, turning mass audience reach into measurable action.
By combining broadcast exposure with an interactive fan club and putting Partner brands at the centre of the experience CLUB80 creates:
First party fan data. Personalised engagement.
Fully tracked journeys across touch points. Interactive online experiences. Brand awareness. Mass reach.
Brands can see not just who they reached, but what happened next, bringing greater accountability, insight and measurable outcomes to sports sponsorship.
For fans, CLUB80 creates a more rewarding way to engage with the sport they love alongside brands that genuinely add to their BTCC experience.
Consumers stopped travelling in a straight line from exposure to purchase a long time ago, yet, sponsorship reporting still often only credits the “eyes on” and the impact of everything that happened in between disappears. Asset branding in sports sponsorship is the clearest example of this: millions of impressions, but little evidence of what those impressions actually changed.
CLUB80 was built to close the gap between people seeing your brand and what happens next, connecting mass reach with meaningful fan engagement, first party data and measurable actions. So brands can understand not just how many people they reached, but what their sponsorship made possible, what it influenced and where it delivered value.
Source: BTCC 2026 official marketing brochure. TV data supplied by IRIS GmbH. Cumulative live TV, highlights, catch-up and streaming.
The British Touring Car Championship is the UK's premier racing series with a history only beaten by Formula 1. The BTCC offers a high impact, free to air sporting platform that combines huge national reach with a passionate, highly engaged live audience. Across a 10 round calendar, the BTCC brings together some of the biggest names in British motorsport, with close, competitive racing and an atmosphere that extends well beyond the track.
Tom Ingram is one of the BTCC's most recognisable and popular drivers, with two championship titles and a reputation for delivering both on and off the track. A proven race winner and fan favourite, Tom has built a loyal following throughout his BTCC career, making him a powerful and authentic brand ambassador. His ability to combine top performance with personality makes him a truly valuable sporting asset.
Spend a race day with us. See the fans, walk the 2026 FanZone and hospitality areas, meet Tom and start to see how BTCC sponsorship with Tom Ingram Motorsport could work for you.
Not ready for a race day. We will send the partnership overview, CLUB80 audience detail and 2027 availability.
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